The Spring/Summer 2024 season has brought back timeless elegance with this season’s big men’s fashion shows in London, Florence, Milan and Paris showing a strong commitment toward sophisticated dressing.
Designers and high-fashion brands paid close attention to the way garments fit, look and feel while remaining easy to wear. Trends shifted away from streetwear to workwear with pockets.
At the same, the fashion world is undergoing a huge change towards gender-neutral style. More and more people are wearing clothes that don’t conform to solely one gender.
The core of this trend is the desire for a more flexible and inclusive approach to dressing. The Millennials, Gen Z and other younger generations are driving this idea that certain colors, shapes and clothing items should not be confined to a single gender.
Fashion is in essence embracing gender fluidity. It also embraces inclusivity and an energizing sense of play. It also embraces the idea that everyone can dress however they like, regardless of gender.
Designers and brands are redefining gender norms by changing the rules about who can wear what. This allows consumers to express themselves more authentically through their clothing.
All that Glitters
The trend of embellishments on menswear has been a constant since the Fall/Winter collection.
The adornments, which are found in most menswear collections reject the idea of subtle opulence. Classic indigo jeans at Loewe are veiled in rhinestones, while Dior’s jacket-shirt fusion boasts a lavish embroidery of crystals. Sequins are used in the runway stories of Ami and Gucci. Glitter, beads, and textiles made from metallic threads also feature.
The trajectory of glitzy, disco ball-inspired attire is poised to cast a formidable influence in the realm of men’s fashion for the Spring/Summer 2024 season. Taking cues from the acclaim of silver trousers as a definitive style statement in women’s wardrobes during the Autumn/Winter 2022 phase, Gucci strides ahead. The Spring/Summer exhibit for men in 2024 will feature a panoramical all-silver ensemble.
A lot of small mirror-like pieces are put together to create an effect that is colourful and shiny, like the glow of a disko ball.
This trend offers a chance to incorporate metallic textures and colors into garments, resulting in a gleaming look. Gucci’s all-silver ensemble stands as a vivid example, illustrating the potential and resonance of disco ball-inspired dressing.
As this trend gains momentum, it’s a good idea to add shiny metallic details to pieces that resonate with the disco spirit, while adding a bit of luxury to your assortment planning.
Prep School
The Spring/Summer 2024 season finds its sartorial muse in the aesthetics of boys’ schools, as vividly portrayed on the runways of Dsquared2 and JW Anderson.
These brands paraded a medley of striped rugby shirts, cricket polos and athletic shorts, invoking a wistful ambience reminiscent of a boys’ changing room.
Jonathan Anderson wore an Irish rugby shirt to create a stunning finale. Rugby shirts having asserted their trendiness in the women’s realm too, forecasting the enduring reign of the sporty allure in the impending year.
Louis Vuitton’s iconic Spring/Summer 2024 exhibit, starring Pharrell, unfurled checker prints and pixelated camouflage. This event, staged at Paris’ Pont Neuf, was a huge success with its runway and impressive audience. Louis Vuitton’s quintessential checker print — famously known as the damier print— commanded the spotlight. This pattern was featured on many different pieces, such as bags, jackets suit, shoes, hats or even nail art.
BLOSSOMING MASCULINITY
While florals have long graced the fashion scene, a fresh breeze has swept in with the inclusion of floral jewellery, adding a novel facet to men’s attire and further fuelling the flames of gender-fluid fashion.
This season unfolds a marked shift towards infusing classically feminine motifs into men’s fashion, mirroring the graceful dissolving of gender confines. Prada’s recent menswear exhibition catapulted the floral trend to new zeniths by reinventing everyday floral patterns into exquisite embroidered masterpieces.
This clever approach shows how floral motifs are capable of becoming refined pieces of art that transcend the stereotypes associated with femininity.
Moreover, floral accents can be found in many different fashion areas, from vibrant and bold prints to subdued, subtle interpretations. Florals are adaptable, allowing individuals to create floral designs that reflect their individual style.
The inclusion of florals in men’s fashion not only injects visual allure but also promotes self-expression while challenging conventional gender norms. This trend is evolving and offers designers and brands the chance to explore the intersection of masculinity with floral splendor.
Soothing NEUTRALS
Neutral tones, from calming beige to crisp whites for winter, are perfect for the first days of spring.
This trend is all about a minimalistic, simple style that emphasizes top quality and minimalism. The trend is characterized by a geometrical style that’s sleek and precise. It offers a fresh and youthful take on luxury.
The design is inspired by brutalist architecture. It combines copper and gold textures with neutral shades such as stone gray, earthy browns, and gentle greens. Picture harmonious and classic looks for more formal occasions.
Designers have embraced the trend. Max Mara Resort’s resort collection features a long mohair coat with broad lapels and rounded shoulders. The waist was cinched with a drawstring and pom-poms were added to add a playful touch. Meanwhile, Maximilian Davis at Ferragamo introduced an ivory-toned tunic dress with a sash belt and a matching wool gabardine shawl—an elegant embodiment of the trend’s essence.
These colors pair perfectly with tailored clothes and fitted styles. On the casual side, envision a playful blend—a fusion of laid-back comfort and tasteful luxury.
RED RISING
Fashion experts around the world have predicted that the colour red will be the most popular for Spring/Summer season 2024.
Louis Gérin and Grégory Lamaud, the visionary minds behind TexworldThey have announced the end of an era ruled by efficiency and straight-lined design. Instead, they embrace an enigmatic route, where the design flourishes by a wandering, creative process.
This journey into the unknown takes on the rich tones of a deep red hue, setting the stage for the eagerly anticipated emergence of ‘Future Dusk’ in 2025.
The transformation is marked with a mix of uncertain and uneven colours, fascinatingly ambiguous hues and intricately woven colors. Through this unique interplay, chaos becomes a wellspring of creativity, a notion thoughtfully explored by Première Vision.
Visually, this dynamic transition translates into an abundance of red nuances that span across the spectrum of colours — carmine, crimson, brick, purple, garnet, tile and dark red, to name a few.
Red is a dominant color that not only catches the eye, but also reaffirms emotional stimulation and engagement.
This symbiotic relationship between red and the care economy is accentuated by the concept of ‘Radiant Red’, as also deciphered by WGSN. The poignant shade embodies a desire to cultivate an atmosphere of empathy, affection and tenderness. It aligns with a society that values caring and love.
The Jungle Effect
The Spring/Summer 2024 men’s fashion collections took out a few pages from The Jungle BookThe wonders of nature are brought to life. Fashion designers and brands this time have used vibrant green patterns that are inspired by the lush plants found in the savannah.
Comme des Garçons Homme Plus made this mix of styles look incredibly beautiful. A jungle theme became a big inspiration, with large tropical flowers on jackets and shirts— this style was approved by Sacai, Dhruv Kapoor and Valentino.
Marine Serre joined the fun by putting pictures of wild animal on some coats. You can also find small leopard print touches in the designs if you look closely.
This convergence of nature-inspired ideas added new energy and a feeling of excitement to the world of men’s fashion for the upcoming season – akin to bringing a sense of adventure into the clothes people will be wearing.
Green Team
Green will be the dominant color for Spring/Summer 2020. Our ability to adapt is reflected in its adaptability. It’s similar to skiing down slopes. Green is often associated with the green economy, eco-friendly products and other green themes. However, this season’s green goes beyond traditional botanical tones like sage and olive. It ventures instead into vibrant and luminous color realms.
These vibrant greens are a great way to highlight values like respect and equity. Referred to as ‘cyber lime’ by WGSN, this nearly neon hue energises both body and mind. Establishing a strong connection between nature and technology, it underscores the importance of prioritising nature’s role in inspiring new colour innovations and biological materials.
Green is changing for the new season. It takes on different shades such as minty, yellowish, or lemony. This is especially true of denim. Lime greens also emerge, reflecting the convergence of physical and digital realities in the ‘Everything Net’ era, blending organic forms with synthetic realism.
Textile studio Nelly Rodi explores the harmony of celadon and Jade tones. Moreover, these colours draw from precious stones, refined ceramics and the practices of lithotherapy—believed to restore functions and harmonise the body and mind. They evoke an ‘ancestral magnificence’ that reintroduces flamboyance into modern society.
OCEANIC REVERIE
Emerging first at Première Vision in February 2023, the colour blue envelops us in a rejuvenating aquatic journey. This colour trend transcends gender stereotypes, and represents a shift towards gender-neutral tailoring. It reflects the blurring of boundaries between masculine fashion and feminine style.
A plethora of blue shades—, right from indigo, klein, denim, electric, French blue to azure— dive into the yearning for equilibrium and restraint. Consumers are seeking a harmonious mix in an age marked by the integration of work, leisure, and digital technology. The upcoming Olympics and the sports culture are influencing this desire.
This colour, which ranges from indigo’s depths to sky blue’s expanses, represents the need for perspective and distance during turbulent times. This colour captures the balance between quick responses to urgent demands and the recognition that everything requires time.
Nelly Rodi relates this feeling to the rise in outdoor tourism. This reflects a primal desire for movement and motion. Above all, this embrace of oceanic shades reflects the idea that nothing is truly lost, instead it undergoes metamorphosis, whether in terms of shape, function or even name.
This philosophy encourages us to embrace new contours in the world and welcome changes, as so eloquently stated by Texworld.