CLEARWATER, Fla., June 24, 2024 /PRNewswire/ — PostcardMania, the $104.6 million advertising and marketing expertise agency with 380 workers, is partnering with industrial and business printing chief, Konica Minolta, to increase the printing capabilities of its fastest-growing junk mail automation division, PCM Integrations.
PostcardMania’s multi-million greenback automation-led division at the moment spearheads development on the agency with 76.7% top-line income development within the first quarter of 2024 and 44% annual income development in 2023. PCM Integrations focuses on junk mail API integration to any software program or CRM, giving customers the power to ship particular person mailers based mostly on the kind of contact and/or event. A number of the triggers API integration customers can wield are mechanically mailing birthday playing cards to shoppers, welcome playing cards for brand new prospects, periodic reminders, and deserted buying cart affords.
Konica Minolta’s technology 4 AccurioJet KM-1e LED UV Inkjet Press focuses on printing the individual-level mailers PCM Integrations affords, and was put in at PostcardMania in April of 2024. That is the fourth Konica Minolta digital press put in amongst PostcardMania’s rising fleet.
“We’re excited so as to add one other Konica Minolta AccurioJet KM-1e press to our operations,” stated Pleasure Gendusa, Founder and CEO of PostcardMania. “With this extra press, we’ll be capable to maintain our development going ahead and proceed our mission of serving to enterprise house owners throughout the nation develop and increase their companies with confirmed mailing options.”
In contrast to offset presses specializing in bulk printing, digital presses permit companies to customise every mailer to the recipient with dynamic information resembling recipients’ first names, previous buy behaviors, and different personalizations confirmed to spice up response and ROI. Analysis reveals 84% of individuals are extra doubtless to concentrate to a junk mail piece whether it is personalised.
With the addition of the KM-1e, PostcardMania shoppers and its companions will be capable to print and mail in actual time for higher outcomes — actually, analysis has confirmed that as much as 50% of B2B gross sales go to the enterprise that responds first.
Frank Mallozzi, President, Industrial and Manufacturing Print, at Konica Minolta expressed pleasure in offering superior printing expertise to help PostcardMania’s development and success. “We’re proud that Konica Minolta is the seller of selection for market leaders like PostcardMania who need the very best manufacturing inkjet expertise to assist their prospects’ companies increase and develop,” he stated. “It has been our pleasure to accomplice with the modern management and other people at PostcardMania.”
Trying forward, PostcardMania stays agency in its long-standing function: to offer efficient, results-based advertising and marketing options that generate leads, gross sales and income for companies nationwide.
For extra data or to schedule an interview with Pleasure Gendusa, contact Jessica Lalau at 888-338-6409 or e mail [email protected].
PostcardMania is among the nation’s simplest advertising and marketing firms specializing in lead technology for small to large-sized companies. They’ve been featured on the Inc. 500 and 5,000 lists in addition to Forbes.com, Entrepreneur, Inc. Journal, and extra. PostcardMania affords absolutely built-in, results-based advertising and marketing campaigns that seamlessly convey on-line and offline channels collectively. Go to www.postcardmania.com for extra data.
Konica Minolta Enterprise Options U.S.A., Inc.’s (Konica Minolta) journey began 150 years in the past, with a imaginative and prescient to see and do issues in another way. The corporate innovates for the great of society and the world. The identical function that saved it transferring then, retains it transferring now. Konica Minolta goals to accomplice with shoppers to Give Form to Concepts by supporting their digital transformation by its expansive Clever Linked Office portfolio. Its enterprise expertise choices embody IT Providers, clever data administration, video safety options and managed print providers, in addition to workplace expertise and industrial and business print options. By its ongoing work, the corporate is lucky to be constantly acknowledged for its services and products. This consists of, however isn’t restricted to being included on CRN’s MSP 500 record quite a few instances; named a finalist within the IT Software program Class by The World Know-how Awards; acknowledged because the #1 Model for Buyer Loyalty within the MFP Workplace Copier Market by Model Keys and offered with Keypoint Intelligence’s BLI 2021 A3 Line of The 12 months and BLI 2021-2023 Most Colour Constant A3 Model Awards for its bizhub i-Collection. For extra data, please go to Konica Minolta on-line and comply with its accounts on Fb, YouTube, LinkedIn and Twitter.
SOURCE PostcardMania
