News18 Lokmat’s print advertising campaign aims to show off its dominance of the Marathi news segment.
The page one ad campaign launched in Wednesday’s Lokmat newspaper highlights News18 Lokmat’s lead over ABP Majha. The illustrated data shows News18 Lokmat’s 20% market share. This is a substantial lead over ABP Majha which has a 17% share. Metric Market Share%)| Market: Mumbai | Period: Wk 35’23| Audience: All 23+ | Metric: Market share%)
The targeted campaign with a striking creative crowns the channel as ‘Mumbai’s King of the News’ and reiterates News18 Lokmat’s prominence in the Marathi news segment with a high impact.
News18 Lokmat has maintained its dominance in the Marathi segment of news. The channel has consistently outperformed competitors on platforms including YouTube and Facebook. News18 Lokmat’s website stands at the forefront, setting a benchmark in the segment with its viewership figures.
News18 Lokmat hopes to increase its market share by leveraging the engagement of viewers, which is boosted by its top anchors, such as Vilas Bde, Milind Bhagwat and Vishal Pardeshi.
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(This information has been published as a part of a news release.