Label King, situated in lovely San Diego, California USA with over 3.6 BILLON labels bought, has grown yearly for the previous twenty years. In Might 2022, Label King added digital printing to their arsenal with the Domino N610i digital UV inkjet label press, and check with it as “the crown jewel” of their enterprise. In October 2023, proprietor Robert Parker was awarded TLMI Converter of the Yr.
We caught up with Label King to be taught extra in regards to the firm, their vetting course of for including digital printing, and the influence digital has had on their enterprise. The interview was captured on this VIDEO: Label King & Domino.
The Label Kingdom
Robert Parker, proprietor of Label King begins, “My obligations are to do all the pieces we presumably can to present the client an ideal expertise and an ideal high quality product. We now have glorious customer support, we have now high of the road manufacturing, and we’re going to do the appropriate factor for our clients, we’re going to do the appropriate factor for our workers, and we’re going to do the appropriate factor for the setting.”
“After we began 20 years in the past, I noticed a deficit within the service and assist from label firms. So, I made a decision to start out a label firm. Our clients come to Label King for just a few totally different causes. They need to get a very good product, they need to get a high quality product, they usually need consistency. And I can inform a buyer that we have now an incredible quantity of expertise in each single step of that chain to create a high quality product.”
“Right here at Label King we have now a number of platforms, however we’d been eager to get a digital press for fairly a while and that’s most likely an important factor for Label King going ahead.”
Vetting Course of
Robert describes the due diligence of their detailed and thorough vetting means of digital printing suppliers. “What we did initially, is we wished to get samples from each single firm. So, we despatched recordsdata to about eight firms. All eight of these firms despatched again what they printed on their digital expertise. We separated them, we wrote numbers on the again of them… every quantity representing a distinct firm. After which we had a blind check. And we narrowed it right down to the highest three primarily based on print high quality. The subsequent step was to take visits to all three of these firms. Domino was so relaxed about the entire thing. The opposite visits that we took, issues had been ‘Effectively, possibly we will do that, possibly we will’t’. Domino had all the pieces collectively. They stated, ‘Sure, simply come on out. Convey your recordsdata and we’ll care for it.’ It was no drawback for them. We had been blown away by the simplicity of the press. It printed out what we wished, within the vibrant colours that we had been in search of, just about the primary time. We purchased the Domino press, and after shopping for the press, we acquired to see the Domino Distinction.”
The Crown Jewel
Turi Fiske, Digital Manufacturing Supervisor at Label King says, “The press room was constructed particularly for the Domino, and we wished it to showcase what we do right here. It’s a lot extra user-friendly, it’s simpler to be taught. If you understand how to design or use PDFs, you may get taught how one can use a digital press. Step one was going to be changing our present flexo work to digital. We’re not slowed down with ready for plates, ready for order processing or something. We all know that with much less individuals, much less overhead, we will get extra out the door with this press. That is the crown jewel of what we do right here.”
“One thing that we’ve completed a number of these days, that I didn’t actually see coming, is variable information or consecutive quantity jobs. We had a thermal switch printer earlier than, however it could take days to do these bar codes. Now, we will print them two or three throughout and do it generally in simply 5 minutes. Our clients have beloved that.”
Digital Creates Effectivity & Consistency
Robert says, “It’s fascinating. Within the Label King’s journey for over 20 years, I want I might have gotten a digital press earlier. The digital press has helped tremendously to extend our flexo runs. It’s opening up the opposite machines for one of the best flexo jobs. And it’s change into extra environment friendly. Our gross sales are up. We had been ready eradicate our third shift. We stored all of our workers. And our customer support is up.”
“We now have a buyer who has a really distinctive background to their label. It various each single time, flexo. They had been at their wits finish. So, we acquired the Domino, and we introduced them in. We printed about 20 totally different gadgets, whereas we had been at lunch. They got here again, signed off on all the pieces, and we proceed to have that enterprise to today. That’s a giant, large deal.”
The Domino Distinction
“There’s a Domino distinction, and I have a look at it additionally as a Label King distinction as effectively. And that distinction is, we work with individuals. We now have the individuals who helped us after we had been visiting the plant in Gurnee, we have now the individuals who assist us with the Advertising, we have now the salespeople who proceed to be supportive of us, and the Domino distinction to us is the service stage that we get after we want it, on a day in and day trip foundation. They take it private, identical to we take it private. And that’s caring in regards to the enterprise that they’ve, identical to we care in regards to the enterprise that we have now. And that, in my view, is the Domino distinction.”
Partnership
Robert concludes with, “Domino has been an ideal companion for us. We have a look at our clients as companions, and we have a look at our distributors as companions. So, I plan for an exquisite future along with Domino, they’ve been nothing however supportive for each us and our clients. I wouldn’t have completed it any totally different. Thanks, Domino.”