Honouring 150 years of innovations in digital printing, Konica Minolta’s PrintXpress buses had a triumphant journey touching the base location once again post “PrintXpress – Innovations in Print” on road journey.
The unique roadshow, which commenced on March 21st, 2023, and after 5 months commending a triumphant journey, showcasing Konica Minolta’s commitment to Meeting the Unmet, potential clientele across the hinterland of India.
The campaign was rolled out in 150+ cities throughout India. These were only Tier-2 cities, 3 and 4. Over 3,000 people attended the event, covering 48000+ kilometers.
The journey at PrintXpress unfolded from Greater Noida, with 4 buses outfitted with digital presses, to demonstrate 2 live engines for the visitors to experience the benefit and explore new business opportunities with AccurioPrint C4065 and High Chroma Engine AccurioPress C73hc. There was also a zone for MGI samples.
The campaign buses embarked on separate routes across the country, to display the products’ functionality in the avenues of Digital printing and Print-on-Demand, to both prospective and current clients, across towns such as t-Gorakhpur, Samastipur-Tezpur, Ranipet-Gingee, Karwar, and Kavali, among others.
The campaign’s philosophy was grounded in the democratisation of efficient, cost-effective printing solutions. Due to limited resources, logistical issues, and lack of awareness, rural businesses are often unable to adopt modern printing techniques.
PrintXpress aimed to eliminate these barriers through live demonstrations of digital printing and the tangible benefits it can offer. Digital printing and Print on Demand were already experiencing a boom in urban areas, but the PrintXpress campaign sought to bridge this gap by introducing these transformative technology to rural India.
Konica Minolta encourages inclusive growth by demonstrating its digital printing capabilities to meet short run requirements. This allows small businesses that are not yet aware of the benefits to accelerate their business results.
During the PrintXpress campaign, over 3,000+ customers, spread across 48,000+ kilometres of the country, experienced the vast potential and applications of digital printing and Print-on-Demand, realising the economical feasibility with Konica Minolta’s Production Printers. Konica Minolta’s commitment to reaching out to customers with heavy-duty engines underscores our dedication to accelerating growth and supporting its customers’ journey.
The campaign explored uncharted territory, giving businesses insights into sustainable workflows for printing, imaging and document management.
Commenting on the Campaign Katsuhisa A. Asari is the Managing Director of Konica Minolta Business Solutions India Private Limited. Ltd., said, “Quicker turnaround time, cost-effectiveness, web-to-print solutions, variable data printing and the ability to create on-demand prints are just some of the ways that small to medium print businesses can create a differentiated, elevated business opportunities, that enhance business outcomes for clients and employees, while accommodating growth.
“Konica Minolta is committed to delivering solutions, across geographies and business scales. The goal of this unique initiative was to help small print businesses realize their dreams and to boost their status as emerging entrepreneurs.
“Sustainable workflows in the printing, imaging, and document management domains, are constantly made accessible by Konica Minolta’s cutting-edge innovations, especially in undiscovered yet potent business locations. Merging the network of small print businesses with Konica Minolta’s dependable print solutions, the PrintXpress campaign enabled Konica Minolta to engage a fresh clientele, to whom we endeavour to consult, support, and assist throughout their print journey with Konica Minolta,” Asari added.