The global demand for Instax film is so high that Fujifilm is pumping in ¥4.5 billion – approximately AU$47.7 million – to boost production by 20%.
Due to both consumer demand as well as production shortages, we all know that the availability of 35mm and 120 film is decreasing. Instant film has also been affected by this. New products such as Instax Square SQ40, Instax Link Square and Instax Link Square have fueled the public’s appetite.
Fujifilm’s parent, Instax, has invested heavily in its key production facility, to increase output for all three film stock: Instax Mini (Instax Square), Instax Wide and Instax Wide.
Fujifilm announced that they will be investing approximately 4.5 Billion Yen (approximately $450 million) in new equipment to expand their Instax Film production line. This investment is located at our Kanagawa Plant’s Ashigara location.
The production facilities which will be upgraded this time around are expected to begin operating in the autumn of 2024. When this expanded line becomes fully operational in 2025, our capacity to produce instax films will be increased by 20%.
“The production capacity of Instax Film will increase approximately 40% in comparison to 2021, with the addition of the effects of the equipment upgrade starting in the year 2022.”
Fujifilm made a fascinating note at the end its statement. The manufacturer revealed that it plans to expand the Instax range.
We will continue to expand Instax’s product line, increase its use at events, and collaborate with partner companies in order to meet the increased demand for Instax films.
This feels like an intention to springboard the success of the Link printer series, so we can probably expect more non-camera Instax products – though I’ll make my customary plea for a new Instax Wide camera just in case Fujifilm wants to make my day!
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