New Personalization Experience emphasizes growth through customisation
FESPA Global Print Expo 2023 and European Sign Expo 2023 return to Messe Munich, Germany, from 23-26 May 2023, with a mission to share ‘New Perspectives’ with print and sign professionals who are setting out their strategies for future success.
“Helping our global community to build profitable, sustainable businesses is at the heart of FESPA’s mission”, explains Head of FESPA Global Print Expo, Michael Ryan. “The businesses that have come through the pandemic have already learned the importance of agility and flexibility. Now they’re facing a new set of challenges and need to explore different avenues for profitable growth. That’s why our 2023 event campaign leads with ‘New Perspectives’. We’re inviting printers and sign-makers to come with open minds, ready to look at problems from different angles and challenge established perceptions to unlock growth opportunities.”
FESPA Global Printer Expo and European Sign Expo 2023 offer a wealth product innovation for digital, screen, and textile printing and signage. There are more than 330 exhibitors who have already signed up for the show and Brother, EFKA and HANGLORY as sponsors.
New event: Personalisation Experience
FESPA has launched a Personalisation Experience, in keeping with the emphasis on innovative thinking. It will be held alongside FESPA’s Global Print Expo. This event will be held at the heart the show and will feature an exhibit space that is open to all FESPA Global Printer Expo and European Sign Expo visitors. It will showcase products and solutions for personalisation.
Personalization Experience is a multi-day conference that will offer individual content streams on personalized loyalty marketing, fashion customisation and sportswear, as well as personalised packaging. It will also feature over 50 experts.
The experience is intended for brand owners and marketers, as well as agencies and members and loyalty organizations who want to personalize and customize their offerings. The practical knowledge and insight gained by fulfilment houses and print service providers will be valuable to them.
Duncan MacOwan, FESPA’s Head of Marketing & Events explains: “Personalisation has been a hot topic within our community for some time. While many print companies have embraced the digital revolution, they are able to see the benefits of individualization. Now we’ve reached a tipping point where the creative and technical capability is matched by widespread and immediate demand.
He continues: “Consumers everywhere want experiences that are personalised, instant, and augmented. Brands that embrace personalisation increase their competitive advantage, create value, and increase market share. Personalisation Experience was launched to help delegates understand the commercial value of personalisation. We will be sharing real business cases with them and allowing them to experience the benefits of customisation in action. By de-mystifying personalisation and demonstrating what’s possible, we can turn bright ideas into profitable reality.”
FESPA’s popular Printeriors interior décor feature will now be incorporated within the Personalisation Experience, showcasing a variety of individualised interior spaces curated by FESPA Textile Ambassador Debbie McKeegan. Participants will be able to walk through the process of ordering and collecting personalized items from the sponsors.
More inspiration and education at FESPA’s Global Print Expo
For its second year, the Sustainability Spotlight showcase will be returning to 2023. This event will offer visitors an opportunity to learn about ways to improve their environmental performance.
FESPA Global Printer Expo will host the FESPA Award 2023. Visitors will have the opportunity to view a gallery of selected entries from worldwide printers for the first time since 2020. The deadline for award submissions is 25 January 2023.
World Wrap Masters will be back, giving visitors the opportunity to witness European vehicle wrappers competing for the title World Wrap Master Europe 2023. The showdown of the seven regional winners in the World Wrap Masters final will follow. Live demonstrations will be offered by industry professionals.
Thursday 25th of May is once again FESPA’s party night at Pasha Night Club in Munich. Tickets and more information will be available closer to the event.
How do I register?
The FESPA Global Print Expo and European Sign Expo websites are now live at http://www.fespaglobalprintexpo.com and http://www.europeansignexpo.com, providing practical information for exhibitors and visitors. A dedicated Personalisation Experience site is live at www.personalisationexperience.com. All events open for registration online starting February 2023.
Euro 80 covers entry to FESPA Global Print Expo or European Sign Expo. This gives you access to both the events over four days as well as the Personalisation Experience floor. Discount codes for pre-registrations are advertised through media partners and on FESPA’s social media channels until May 22nd.
The cost of a day’s delegate ticket for the Personalisation Experience conference is Euros 375.00