For those new to labelling, it can be tricky. But if done correctly, labelling can help you mention the right information and improve your product’s appearance.
Incorrectly done, it can cause confusion and cost you valuable time and resources. To ensure a smooth label printing process, here are some tips on what to do – and what not to do.
Label Printing: What You Need to Know
1. Select the Right Material for Your Label
You can find a variety of labels materials in different sizes and finishes. You should consider how long the material will last and how easily it will be damaged.
If labels are going to be exposed for long periods of time to heat or moisture, you should opt for a heat-resistant or waterproof material. If you prefer something more durable, choose a high-quality paper or a plastic stock.
It is important to choose the right material for your label to look great and withstand any environment it may be exposed to.
2. Take a look at Safety Requirements
Safety guidelines are the next crucial aspect of labels. A country’s health and safety regulations must be meticulously followed while deciding on the label design. Any regulations should be clearly stated on the product label, including any warnings or precautions, ingredient lists and shelf life.
A brand that uses a product without safety information is less likely to be able to rebound from negative publicity.
3. Do Use Your Colour Palettes
You cannot use random colours in your labels. They should be carefully chosen. Marketing is all about colours.
Be careful when choosing colors before you place an order for custom-printed labels. Avoid using too many colors when creating indoor product labels and stickers, especially if they will be wrapped around products.
4. Do you add storytelling?
You can label anything. You could use a label to convey the minimum information about your product. Or, it could be a description of the brand/product.
Each product has a unique feature. Storytelling is the best way to convey these differences to your customers. Your product’s story should be focused on one distinctive feature that appeals to your target audience.
By describing your brand in an appealing and distinctive way, you can engage customers and make them feel part of the event. It encourages inclusivity and loyalty immediately.
5. Professional Printing Services
It’s always better to have a professional printer create custom labels instead of attempting them yourself at home using an inkjet printer or DIY kit from a local store.
Professional printers employ high-quality presses that can produce larger quantities than home printers. It ensures consistent results for all labels printed simultaneously.
These presses also require less manual intervention than home printers. This allows for more precise results in shorter time frames and requires less effort.
Professional printing services are a must, regardless of how small your company is.
The Don’ts of Label Printing
1. Don’t Underestimate Finishes
The finish type is another important aspect of choosing materials. There are many options available for embossing: matte finish papers, metallic foil stamping or glossy lamination.
Finishes not only enhance the look of labels but can also protect them against UV exposure and abrasions. So you should consider which finish best suits your product’s needs to get the most out of each label.
2. Don’t Overcrowd the Label
Today’s dominant idea in labelling is that simplicity is better. You have a limited amount of space on a product label, but you can make use of that space to convey all the information consumers need without overwhelming them.
Always prioritise your content. What information should be included? And what can be added to the website or social media platforms. Complex product labels can make consumers feel uncomfortable.
3. Don’t Make Deceptive Claims
Nowadays, consumers want companies and goods that are environmentally conscious. If your products are not eco-friendly, don’t claim them. It will be a serious error if you can’t check the truth of a claim you make about your product’s health, environment, or other aspects.
Authorities and consumers are more aware of misleading labelling and advertising tactics and are taking steps to stop businesses from doing so. Therefore, avoid jeopardising your brand’s credibility or reputation only to offer consumers what they want to hear.
Final Word
You should be able to create beautiful custom labels that will make your product stand apart from the rest by carefully considering every step of the printing process.
By following these simple dos and don’ts, you can achieve great results with your labels. These tips can help ensure your project runs smoothly, regardless of whether you’re just starting label printing or have been doing it all your life.
We hope you find this article informative and helpful. Please reach out DAL Find out more about label design and printing. DAL is here to help you with all aspects of labelling, whether it’s removable labels or thermal labels.