Arizona-Primarily based Printing Firm Depends on SurePress to Deliver Excessive-High quality, Value-Efficient Labels to its Native, Small Enterprise Prospects
LOS ALAMITOS, Calif., March 19, 2024 /PRNewswire/ — Epson right now introduced Diversified Labels in Chandler, Arizona has put in the SurePress® L-6534VW UV digital label press. Seeking to each print their very own automotive anti-theft safety stickers and serve companies within the Chandler space, Diversified Labels selected the SurePress L-6534VW because of superior choices like White Ink and Digital Varnish, high-quality output, printhead expertise, and the pace that it provided on the proper worth level.
The family-owned enterprise was initially developed to assist the printing wants of guardian firm, Diversified Supplier Providers, a producer of automotive anti-theft safety stickers and decals. “We spent a lot cash on printing and got here to the conclusion that perhaps we must always begin doing it ourselves,” shared Alec Faber, accomplice, Diversified Labels. “We began by doing all our personal printing, and after a couple of years, we determined our staff had acquired the data essential to get into the label printing enterprise.”
White Ink
When trying to buy a brand new label press, White Ink was a requirement for the corporate. “We required a digital printer with White Ink capabilities to supply our anti-theft window warning stickers. For SurePress to print White Ink in the identical path as every part else was a big promoting level for us,” stated Faber.
Moreover, the opaqueness of the White Ink coupled with the flexibility to print reverse white have been very important options for Diversified Labels. “The opacity of the White Ink must be dense for our decals printed on clear materials,” defined Faber. “A lot of our window stickers are designed to go contained in the automotive, dealing with out. To create these decals, we’d like the reverse white function, so White Ink will be printed behind the colours, permitting the graphic to face out. The opaqueness of the White Ink on SurePress is excellent. It permits us to supply readable white textual content and gives the flexibility to print a white background on our labels.”
Supporting Native Firms and Rising their Enterprise
Exterior of its personal automotive stickers and window warning decals, Diversified Labels produces labels for a wide range of native companies throughout industries, together with meals, beverage, nutraceuticals, candles, hashish, and chemical. They at present concentrate on working with producers and the pace and flexibility of SurePress has performed a pivotal position in driving the expansion of Diversified Labels.
“As soon as we have been up and operating with SurePress, we began reaching out to different native companies to allow them to know we have been a brand new digital label printer on the town and wished to assist them get monetary savings on their labels,” stated Faber. “We have been in a position to inform them, ‘we will flip your labels round rapidly at a greater worth level and on the identical or higher high quality than you might be used to.'”
The most important workflow distinction between SurePress and their earlier resolution has been the pace and batch printing capabilities. “Earlier than we have been producing 10 meters per minute, and now we persistently produce nearer to 50 meters per minute,” stated Faber. “The batch printing capabilities have allowed us to do a number of runs for a buyer with completely different SKUs. It additionally permits us to maintain prices down for purchasers by not quoting every job individually.” The pace and batching development permit Diversified Labels to deal with just about any measurement job, making them a terrific possibility for any measurement enterprise.
The Digital Varnish function provided on SurePress brings additional pops, flashes and accents to buyer labels when wanted. “Whereas it is one thing we do not use on a regular basis, it is good to have the ability to provide our prospects Digital Varnish when they’re on the lookout for one thing particular,” stated Faber. “We use this with our hashish and complement prospects who’re on the lookout for elaborate labels and wish their merchandise to standout to distinguish themselves.”
“Diversified Labels is an ideal instance of a print store with a distinct segment flagship product that advantages from the inline White Ink capabilities of SurePress,” stated Mike Pruitt, product supervisor, Epson America. “The high-opacity of the White Ink within the SurePress L-6534VW and its reverse-white printing is right for graphics produced on clear or clear media and we’re thrilled we might help within the manufacturing of those labels and rising their exterior gross sales enterprise.”
“SurePress has been instrumental in rising our enterprise,” concluded Faber. “It is a main promoting level for us and has enabled us to expedite jobs far past what we might obtain earlier than.”
The SurePress L-6534VW is obtainable with Digital Varnish for a novel look and tactile really feel or Orange Ink for a wider colour gamut. The PrecisionCore® printheads, inks, LED pinning expertise and curing lamp models, media feeding, and management system are all developed, serviced and manufactured by Epson. Driving the SurePress L-6534VW is the included Wasatch RIP, a totally customizable resolution designed to streamline orders, reduce manufacturing errors, assist enhance productiveness, and run print manufacturing successfully.
About Epson
Epson is a world expertise chief whose philosophy of environment friendly, compact and exact innovation enriches lives and helps create a greater world. The corporate is targeted on fixing societal points by improvements in house and workplace printing, business and industrial printing, manufacturing, visible and life-style. Epson’s objective is to turn into carbon adverse and get rid of use of exhaustible underground sources comparable to oil and metallic by 2050.
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