Market Overview
Digital printing uses electronic files to print directly onto various substrates. This process has many advantages over traditional methods: it is more versatile, can be printed on a variety of substrates, and it is also faster and cheaper. In 2022, the global digital printing market was valued at USD 26.46 billion; projected to increase at a compound annual growth rate of 6.7% between 2022-2032 to reach an impressive USD 50.61 billion by 2032.
Digital printing allows you to print digital files directly onto various substrates like paper, fabric, and even plastic. Digital printing has many advantages over traditional printing methods. For example, it is quicker to turn around, requires less setup, and allows for smaller quantities. Global digital printing markets are expected to grow at 6.7% annually between 2022-2032. This is due to increasing demand from packaging and advertising industries, as well as cost-effective digital printing technology that is more affordable and greater adoption in packaging applications.
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The market is segmented by printing technology, geography, and application. Based on the printing technology, there is only one type of inkjet and laser printing. Because of its superior quality output on different substrates, inkjet printing will be the dominant type during the forecast period. Application-wise, there are four main segments: advertising, packaging, textile & others – with packaging expected to have the largest share due to growing demand for high-quality packaging printing for branding & marketing campaigns.
Due to the presence of key players in the region as well as the increasing demand for digital printing across different industries, North America will dominate the global digital printing market over the forecast period. Asia Pacific will witness rapid growth because of the adoption of digital printer technologies in emerging countries like India and China. The digital printing market will expand in the future, according to analysts. This is due to growing demand for high quality printing in different sectors and more cost-effective technologies.
The Key Takeaways
Rising demand for variable data printing is driving the digital printing market. Digital printing technology adoption across many industries is also increasing.
Because of the growing demand for digital printing technology in emerging economies like India, China and China, the Asia Pacific region is expected see the greatest growth rate in the market.
The demand for industrial digital printing solutions across multiple industries will drive strong growth in the segment.
Snapshot of the Region
North America was the leader in global digital printing in 2022, and it is expected that this position will continue for the duration of the forecast period. This can be attributed in part to digital technologies being adopted across many industries including packaging, textiles, and advertising. Due to growing demand, Asia Pacific will experience the fastest growth in this area.
For these services, emerging economies like India and China will be a good choice. Europe is expected to see moderate growth due to the increasing use of digital printing technologies within the packaging industry.
Drivers
- Variable data printing is in high demand
- Digital printing technology is gaining acceptance in various industries
- The benefits of digital printing such as flexibility and quicker turnaround times and lower prices are driving this demand up.
- Digital printing has made it possible to create packaging and labeling solutions that are highly sought-after in many industries.
Restraints
- Digital printing equipment requires a high initial investment
- Some substrates may not be compatible with the product.
- Lower quality prints than traditional methods
- Concerns about the disposal of consumables for digital printing.
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Opportunities
Personalization – Digital printing allows for customization and personalization of printed materials, making it ideal for targeted marketing campaigns, personalized packaging, and more.
Short Print Runs – Digital printing has the advantage of producing smaller print runs more cost-effectively, which makes it ideal for small businesses or those who require frequent updates to their printed materials.
Faster turnaround time – Digital printing doesn’t require the setup time or plate-making that traditional methods require, resulting in quicker completion times for printing projects.
Variable Data Printing – Digital printing makes it possible to customize the content of each printed piece, enabling highly targeted marketing campaigns.
Challenges
- Quality Issues – Although digital printing has made great strides over the years, some still contend that it does not produce the same level of output as more traditional methods.
- Cost Effectiveness – Digital printing can be cost-effective for short print runs, but may become prohibitively expensive for larger runs.
- Limited Material Options – Due to its specific materials such as paper and plastics, digital printing may only work well with certain types of materials and not be compatible with others.
- Limited Color Range – Some digital printing methods offer a more limited color selection than traditional methods.
Recent Advancements
Improved Quality – Digital printing technology has progressed to the point where it can produce prints of comparable quality to traditional methods.
Expanded Material Options – New digital printing techniques offer the versatility to print on a range of materials, such as metals, glass, and fabrics.
Eco-Friendly Choices – Some digital printing processes use eco-friendly inks and processes for greater sustainability; making them more sustainable choices for consumers.
3D Printing (3D printing) – 3D printing is a digital printing technology that enables the creation of three-dimensional objects.
Key Market Segments
Type
- Aqueous
- Solvent
- UV-curable
- Latex
- Dye sublimation
Application
- Foils and plastic films
- Liner
- Glass
- Textile
- Paper
- Ceramic
Report includes key market players
- Hewlett-Packard
- Canon
- Ricoh Company
- Mimaki Engineering
- RoLAnd Dg Corporation
- Xerox Corporation
- Seiko Epson Corporation
- Durst Phototechnik AG
- Electronics for Imaging
- Inca Digital Printers Limited
Report Scope
| Report Attribute | More Details |
| 2022 market size | USD 26.46 billion |
| Revenue projections for 2032 | USD 50.61 Bn |
| Growth Rate | 6.7% CAGR |
| All Regions | North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of the World |
| Historical Years | 2017-2022 |
| Base Year | 2022 |
| Estimated Year | 2023 |
| Projection Year, Short-Term | 2028 |
| Long-Term Projected Year | 2032 |
Frequently Asked Question
Q: What’s the difference between traditional and digital printing?
A: Digital printing does NOT require the creation or modification of printing plates. Instead, the image is sent directly into the printer. Traditional methods like offset printing require plates to be created and require a more complicated printing process.
Q: What’s variable data printing?
Variable data printing allows you to personalize printed materials by changing the content of each printed piece.
Q: What materials are possible to be printed with digital printing?
A: At the moment, digital printing works best for paper and plastic; however, there are new ways to print on metal, glass, or fabrics.
Q: Is digital printing cost-effective for large print runs?
A: It depends on the project and the printing method used. Digital printing can be expensive for long-run items.
Q: What is 3D printing exactly?
3D printing, a digital printing technique that allows the creation of three-dimensional objects, is called “3D printing”.