Fujifilm has introduced that its partnership with Primark has surpassed expectations, after seeing greater than 20,000 in-store digital print gross sales within the first three months of operation.
The strategic partnership, which launched in November 2023 with a PHOTO by Fujifilm concession at Primark’s Manchester Market Avenue retailer, permits prospects the chance to buy Fujifilm favourites, together with digital picture prints, frames and different photo-related equipment.
Within the first three months of the partnership from November to January, in extra of 20,000 digital prints have been bought, effectively forward of projections.
Theo Georghiades, normal supervisor at Fujifilm UK, mentioned: “Whereas our partnership with Primark solely launched initially of November, gross sales have been distinctive. Promoting greater than 20,000 digital prints over a three-month interval is encouraging to see and demonstrates that there’s a big demand to make digital printing extra accessible on the excessive road to the on a regular basis photographer.
“Our strategic partnership was set as much as enable prospects to simply seize their recollections and produce their images to life, whereas enhancing the excessive road expertise. Whether or not it’s taking a few of your favorite images and creating keepsakes, or sharing together with your family members, there’s actually one thing particular a couple of printed picture, and it’s clear that Manchester prospects really feel the identical method.”
The PHOTO By Fujifilm concession is positioned on the primary ground of the Primark retailer. It’s house to 3 INSTAX cubicles and 4 Straightforward Print prompt printing kiosks.