Benefit ColorGraphics, stated to be the fast-growing LA-based printer counting the world’s most outstanding manufacturers and commerce printers amongst its clientele, has ordered its second Landa digital printing press, the businesses stated lately. Scheduled for supply by the tip of 2024, Benefit’s S11P will embody 7 colours and the brand new 11K module supporting 11,200 SPH.
The Landa S11 and S11P presses and modules turned commercially accessible at drupa 2024.
“Benefit ColorGraphics has constantly pushed the boundaries of shopper communications and advertising and marketing, incomes the corporate a seat on the desk with among the world’s most prestigious suppliers,” says Landa’s chief enterprise officer, Sharon Cohen. “As such, we’re grateful that Tom’s staff demonstrates the distinctive talents, sustainable benefits, and total worth of our know-how with each Landa job that goes out the door.
“Landa can be cognizant of our obligations to such an incredible accomplice,” Cohen continues. “We belief Benefit’s unique understanding of the dynamic consumerist atmosphere we’re in at present, and look ahead to persevering with the shut, collaborative relationship that permits us to include necessities and preferences accordingly, as we transfer ahead.”
Benefit CEO and president Tom Ling says that the primary Landa press not solely met the corporate’s must accommodate excessive volumes of B1 offset work; it additionally gave Benefit the power to reply to rapidly-growing demand for customized print and junk mail alternatives. The corporate can be increasing its pharmaceutical and well being and wonder service areas, making the S11P’s capabilities particularly related for Benefit’s subsequent stage of progress.
“Landa made it potential for us to flee from what had grow to be a relentless “placing out fires” mode by getting our B1 work, and rising customized and junk mail jobs, underneath management,” Ling says. “We acquired the work carried out in a fraction of the time and reached sustainability and waste discount targets a lot sooner than we anticipated.”
Within the 2+ years because it took supply of the primary Landa, Ling says the corporate has been in a position to increase its companies in addition to open new manufacturing services to serve its rising buyer base. “We’re including every kind of choices and transferring into new verticals,” he says.
“And it’s not like we’re solely including work for the Landa presses,” Ling says. “But it surely’s the Landa that allowed us so as to add the work. And now, with a second Landa press, we’ll be capable to do far more.”
