MBR Magazine announced that the magazine will stop printing and become 100% digital when the next issue hits the shelves.
Print, paper, and distribution costs have increased in the past year. This has made producing a physical magazine “unsustainable”.
MBR hit the newsstands for the first time in April 1997. In its 26 years of existence, 334 issues were produced by an array of outstanding writers. The final print version is published today, on October 11.
In a message posted online, current editor Danny Milner said: “I’ve been here for 270 of those issues, and at the helm for 101. Like any journey, statistics only tell part of the story. It’s the experiences and the people I’ve met along the way that really stand out.
“And in the same way that every amazing trail is full of ups and downs, there has been plenty of hard work, and a fair bit of stress, but the rewards and the buzz have been intense.”
Milner also thanked the readers and those who helped create the magazine throughout the years, including Alan Muldoon Jamie Darlow Ben Smith and former editors and colleagues.
MBR will still be available online, with the same testing and advice that people are used to.
Milner added: “As one path ends, another one begins, and for MBRan exciting new chapter is just starting. Alan, Jamie, and I will now be concentrating our efforts on producing the same great content entirely online, both here at mbr.co.uk and on our YouTube channel @mbrmagazine.”
Northwave introduces three new winter shoes
MBR is just the latest print magazine to be affected by rising production costs.
Last year, Procycling magazine ceased publishing as it was no longer viable despite its owner Future Plc doing “everything possible” to keep it going.
Cranked announced its closure earlier this year after eight years and 34 issues.