No shortage of fumbling in the dark to neuter deepfakes

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In an article published in a UK political trade magazine, lawmakers are shown to be ignoring the dangers of deepfakes.

The House, perhaps to make some people look stupid, used a photo of the former prime minister Boris Johnson behind bars as a headline for a story. The House is a publication written primarily by parliamentarians.

The recent addition of this voice to the more sober discussions about identity misappropriation has been a very welcome one.

Deepfakes are not the main problem, despite the challenges they pose to the civil society. That can be found in The House’s pitch to prospective members.

Ninety-two per cent of the subscribers surveyed stated that they act on information from the publication. Meanwhile, 84 per cent feel it’s a trustworthy source. Eight percent act on the basis of information that they don’t believe.

While still addressing the issue of identity theft in a diffuse manner, a June report by the United Nations on creating integrity on digital platforms takes a foundational approach.

The report discusses the attention economy and other red herrings, but it also urges all members to take action in order to commit to digital communication, information integrity, digital rights, transparency of messaging, and user empowerment.

The report also calls on better and more corresponding responses to information abuse and disincentives.

A new law on disclosure in Washington state has taken a bite out of this threat.

The spring-signed legislation is meant to make it clear to the public when viewing images created by generative AI algorithms that they depict a fictional character or an illustration. The law only applies to content related with elections, and it does not evaluate truthfulness.

Copies of the law could scarcely finished rolling out of the printer, when a candidate for United States president, the state of Florida’s governor, created election-related content falsely depicting someone else in his party hugging and kissing a one-time government appointee.

Article Topics

deepfakes  |  elections  |  generative AI  |  regulation  |  UK  |  United States

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